Who we are.

TechInsights Studio (formerly How Machines Work) is the web development arm of TechInsights™. Headquartered in Chicago, the Studio focuses on developing and supporting next-generation, interactive environments for internal and external clients.

For our internal client, TechInsights, we are tasked with keeping the family of online media channels compelling and engaging for our audiences.

For our external clients, our approach is customer-centric with targeted turnkey solutions, including creative consultation, content development, programming, design and execution, as well as full-service project management and metrics-based results that meet your company’s business objectives and deliver strong bottom-line results.

Interested to see what we can do? Take a test drive and explore some of the custom environments we have created for our clients.

Guiding principles.

Creating engaging, informative web environments is more art than science. Success demands that we keep the user in mind every step of the way. Central to all of the Studio’s work is a commitment to delivering sites that adhere to our engagement principles:

 

• Don’t interrupt. Engage.
• Collaborate with – do not dictate to.
• Leverage interactive media to have an exchange with your audience.
• Create content that connects.
• talk to, don’t talk at – one-way communication is old school.
• Identify, feed and nurture the passions and values of your customers.

Engage the audience to drive a deeper connection.

A TechInsights Studio environment transcends traditional online marketing. Each environment embraces creativity as the means to audience engagement. Interactivity, flash animation, 3D modeling, video, and gaming platforms can provide a Web 2.0 immersive experience that successfully connects you in a unique and compelling way with your target audience.

What you’ll see in our environments:

• Audience engagement
• Interactivity with key prospects
• Education effortlessly paired with entertainment